Like many working designer's in the advertising industry, their true passion is ART. Reality drives many would-be artist into the business world as "creatives". Using their sensibilities as a means to an end. The illustration and graphic art jobs are often the only time that their true artistic muscle can flex. Creativity at its best when fused with ideology. Often album covers, book covers are the award winner's in this field since it is here in the realm of true abstract that allows the creative spirit to soar; Kamen Design at its core is this individual.